Project Description: I had the opportunity to design both the UX/UI for the Plantera website and its logo. The landing page was crafted with attention to detail to provide a seamless user experience and visually appealing interface, while the logo was designed to encapsulate the essence of the brand—bringing nature and happiness into people's lives.

Platform: Figma (UX/UI Design), Adobe Illustrator (Logo Design)

Website Landing Page Design:

Key Features and Achievements:

• Hero Section: The hero section features a beautiful image of a plant, with a welcoming message "Add a new plant, add a new friend" to entice visitors. The accompanying tagline "Life is short, buy more plants and make new friends" creates an emotional connection with potential customers.
• Shop by Categories: This section categorizes the products into 'Indoor Plants', 'Outdoor Plants', and 'Plant Pots', making it easy for users to navigate and find what they are looking for.
• New Products: A dedicated section for new products showcases the latest additions to the store with clear images, names, and prices of each plant, encouraging users to explore the new arrivals.
• Promotional Banner: The promotional banner highlights a special offer of "Get Up to 25% OFF", drawing attention to ongoing discounts and encouraging immediate action.
• Blog Section: The blog section features informative articles such as "How to care for your houseplant" and "6 reasons why plants make the best friends", providing valuable content to users and establishing Plantera as a knowledgeable and trusted brand.
• Subscription Form: A call-to-action for users to subscribe to the store's mailing list to receive updates on new arrivals, special offers, and other discount information, enhancing customer retention.
• Footer: The footer includes links to essential pages like Home, About, Blogs, FAQ, and Locations, along with social media icons for easy access to Plantera's social profiles. Contact information, terms of service, privacy policy, and return and delivery policies are also provided for comprehensive user support.

Logo Design:

Concept and Design Elements:

• The logo features a sleek, modern design that symbolizes growth and nature.
• The use of green tones reflects the brand's connection to plants and the environment.
• Simple and elegant typography ensures readability and complements the overall aesthetic of the website.
• The logo's design is versatile, making it suitable for various branding materials, including the website, social media, packaging, and promotional items.

Technologies Used:

• Figma (for UX/UI design)
• Adobe Illustrator (for logo design)
• Adobe Photoshop (for image editing)

This project demonstrates my proficiency in UX/UI design and logo creation, resulting in a cohesive brand identity for Plantera that enhances user experience and visual appeal.